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The Challenge
A leading international fitness equipment producer had a heavy lift: localize a wide range of fitness equipment content – software, tech manuals, and marketing materials – into 36+ languages across 67 global markets.
The Analysis
The core challenge involved moving beyond simple translation to create a sophisticated Language Operations solution that could manage a wide range of content types, maintain brand consistency, and ensure timely delivery across numerous channels and languages.
The solution required a system capable of handling structured content (DITA), integrating automated workflows, and maintaining human expert oversight to ensure technical accuracy, brand voice and usability.
Prisma's Language Ops Team achieved all three goals via a critical workflow path that meshed seamlessly with the client's internal processes, incorporated content reviews and approvals, and tracked complex production schedules and deadlines.
The Implementation
Prisma's custom Language Ops solution brought together:
Automated Data Gathering and Processing: Streamlining workflows for efficient translation
Advanced Terminology and Translation Memory: Ensuring consistency and technical accuracy
Expert Linguistic Review: Ensuring on accurate terminology
Specialized DITA Handling: Automating DITA processing with schema validation
Centralized Multilingual Platform: Unifying management across all languages and versions
The Healthy Results
The implementation of Prisma's Language Operations system resulted in:
• Significantly reduced translation turnaround times
• Improved consistency and accuracy of translated content across all channels
• Enhanced brand consistency across global markets
• Increased efficiency in managing structured content
• Improved client satisfaction through streamlined communication and project management
Impact
Prisma’s Language Ops accelerated translations, improved content consistency, and aligned the brand across 67 countries, simplifying content management and expanding global reach.
If your organization faces similar challenges in managing multilingual or structured content (such as DITA) across multiple channels and markets, schedule a complimentary discovery call with Prisma's Language Operations Solutions Team.