Our Leadership Team

Ever since he was a kid trying to understand his Italian grandfather at the dinner table, Jim has been fascinated by the power—and complexity—of language and culture. In 1982, he founded Prisma, and for over forty years, he’s helped clients connect meaningfully with their audiences, users, and communities.

Throughout the decades, Jim has played an active role in the evolution of the language profession, navigating global shifts from the globalization of the economy in the 1980s to the explosion of the internet in the 1990s—and now, the transformative emergence of AI and LLMs.

Under his leadership, Prisma has grown from a boutique firm into a global provider of language operations and solutions—embracing leading-edge technologies while staying grounded in core values: quality, service, and a deep respect for the people and communities that Prisma helps its clients reach.

As CTO, Ben shapes Prisma’s technology vision, driving innovation at the intersection of language and emerging tech. Ben is passionate about using AI and automation to enhance the customer experience, streamline operations, and power Prisma's solutions. His key achievements include architecting intelligent systems in support of client goals, creating a powerful synergy of AI and human expertise, and leading the development of scalable, next-generation platforms that keep Prisma at the forefront of a rapidly evolving industry.

As Chief Operations Officer, Amanda brings over 20 years of localization industry expertise to Prisma. She is passionate about fostering seamless language access through a unique blend of human-centric approaches, cutting-edge technology, and efficient operational processes.

Amanda believes optimized workflows, empowered teams, and effective communication are the keys to delivering exceptional language services.

Rick has been part of the Prisma team for over 20 years. He earned his MBA from Fordham University, and in addition to being fluent in Spanish, he has lived in several Spanish-speaking countries. Additionally, Rick is a professional flamenco dancer—a skill he insists helps him tremendously with his accounting tasks.

As CFO, Rick believes that ensuring data integrity and fostering a metrics-based culture are critical to driving success and maintaining organizational trust.

Amy is a seasoned professional with over 25 years of experience in the localization industry. Her broad experience across various roles has not only equipped her with a deep understanding of the field but also honed her strategic thinking and client-centric approach.

Amy is a passionate advocate for delivering impactful solutions, believing in the power of collaboration with both clients and colleagues to achieve exceptional results and maintain the highest quality standards.

Will's a computer engineer who loves a good challenge. With over two decades in the localization world, he's built a reputation for finding creative solutions to complex problems. Whether it's optimizing workflows or architecting technical systems, Will brings a unique blend of technical expertise and hands-on experience to every project.